holler.live tell us about their aspirations for Data Pitch and beyond.
How we consume TV has evolved dramatically in recent years, and customers now expect personalised recommendations. TV and entertainment companies need new solutions to engage with consumers to ensure they maintain customer satisfaction and to improve engagement and sales.
Based in the Netherlands, holler.live is a platform that enables millions of people to give instant feedback, allowing businesses to gain insights at scale. We spoke to holler.live’s CEO Rado Raykov about their plans for Data Pitch.
What do you hope to achieve on the Data Pitch accelerator?
We want to accelerate our knowledge and skill acquisition in Big Data and Machine Learning (ML), and apply our expertise to solve real-world problems.
What shared data will you work with and how will you use it?
We’re working with data provided by Altice Labs, including activity logs and Electronic Programme Guides (EPGs), for the Personalised Entertainment Challenge (developing the next generation of multidimensional recommendations).
We will leverage the datasets to run a series of ML experiments in order to build clear customer personas, which can subsequently be used to improve Altice Labs’ customer predictions, with automation and continuous model training.
Why do you think it is important for startups to work with large scale data providers?
Data is the fuel startups use to develop, grow and achieve real-world impact. Working with large-scale data providers is exactly what we need to successfully enter new markets and produce success stories.
What’s the best thing about working with data?
Data helps to demonstrably discover what is otherwise invisible to the human eye.
If you could change one thing about the data ecosystem what would it be?
Increased transparency around the data that is available, and accountability from those that use the data.