Leveraging traffic data to enable a sustainable future for Europe

Challenge identifier: SC7-2018


3 out of 4 Europeans live in urban areas. Traffic congestion costs us €100 Billion yearly, while road transport generates 40% of CO2 emissions. To guarantee a sustainable future for Europe, There is a need for solutions to reduce the carbon footprint of transportation around and within urban areas. More affordable and efficient public transport also creates opportunities through social inclusion.


We are looking for solutions that are genuinely innovative and that can be easily adapted to multiple cities. In particular, we are looking for solutions that can leverage data from municipalities to provide a range of mobility services, e.g., provide true Mobility as a Service; create flexible pricing opportunities; enhance data from transport with data from citizens and engage with novel technologies such as payment by wearables.


Candidates are expected to have access to shared or private data, like

  • Location of mobility infrastructure (bike racks, parkings, etc)
  • Public transport timetables
  • Paid parking zones
  • Weather forecasts
  • Street maps
  • Data from mobility operators
  • Data contributed by citizens from smartphones, wearables or GPS devices
  • Sensor data from mobile phones or connected cars
  • Data feeds including parking availability and traffic delays

Expected outcomes

  • Apps and services that analyse customer needs and improve the mobility experience across different dimensions, from costs to efficiencies to environment with key focus on Mobility as a Service;
  • Machine learning models that help with detection of transportation mode from smartphone/wearable/GPS data.
  • Apps and services that capture qualitative insight from the customer journey which can be combined with existing datasets to provide a better experience and or inform User models for managing citizen engagement towards changing behaviour more sustainable mobility patterns, and/or to collect feedback that could be used by municipalities to improve their mobility network.
  • Tools to enable flexible pricing
  • Tools that engage users with transport provision   

Expected impacts

  • Solutions that are commercially sustainable and scalable, creating improvements to customer experience and quality of mobility provision
  • Better business models for city transport providers
  • Demonstrable reduction in carbon emissions