Seamless travel services across Europe


Challenge identifier: DPC7-2018


Proposed by

MASAI is an open community offering specifications and tools that enable simpler, seamless, more personalised travel experiences. Rather than having to access solutions separately, MASAI enables a personal concierge in everyone’s pocket, through the stabilisation and standardisation of modelling, publishing and discovery of services for travel and tourism.



The European Commission has called 2018 the year of multimodal transport. Multimodality takes advantage of the strengths of the different modes, such as convenience, speed, cost, reliability, predictability, etc, and in combination, can offer more efficient transport solutions for people which will help ease the pressure on congested roads, and make the whole sector more environmentally friendly, safer, and cost efficient. Building on existing entities such as OpenTravel (, Full Services Model ( and Public Transport standards such as NeTEx, the MASAI Community offers standardized set of APIs and technology mechanisms to facilitate the setup of digital and intelligent concierges, enabling seamless aggregation of services via adequate publishing and discovery methods, improving travellers’ and tourists’ life in accessing city services.



This challenge seeks for the best possible usage of MASAI technology, towards building solutions that seamlessly integrate travel services across Europe, for instance including the linking of long distance bus services with first/last mile such as local and regional buses, taxis and transfers, car-sharing or tours, and enrich the datasets/services covered by MASAI technology.



  • Taxis and Transfers 
  • Long Distance Bus
  • Local Buses
  • Car-sharing

More detailed information about the data can be found in our data catalogue


Expected outcomes

  • Intelligent customer support operations that aggregate the above services, offering the end-user a seamless process to meet their preferred choice and innovate on new service combinations that provide a lesser carbon footprint;
  • Innovative new service combinations;
  • Production of additional data-sets or API feeds, that enrich the intelligent engine itself, and complement municipality data for estimating modal split;
  • Use of chat-bot interaction, or analytic and AI technologies, in a way that benefits from the MASAI and OpenTravel Alliance modelling tools;
  • Alignment with Public Transport ITS standards, especially NeTEx, to feed the dynamic set by the EC with the Priority Action for National Access Points.

Expected impacts

  • Seamless travel experience enabled by MASAI/Open Travel Alliance tools combining different technologies;
  • New products and services fostered by the availability of new feeds of data;
  • Increase the number of multimodal trips taken by citizens/tourists
  • Improvements of MASAI existing vertical models, which can be directly be pushed to the MASAI and OpenTravel communities and in the future shared with “linked communities”, such as,,